Price $ 5

• Business Information Accuracy
• Business Name: Verify it matches the official name (no keyword stuffing).
• Address: Ensure accuracy, consistency with other listings, and correct pin placement.
• Phone Number: Confirm it’s the primary business number (local, not call tracking unless noted).
• Website URL: Check for a working, relevant link (preferably the business’s main site).
• Hours of Operation: Ensure they’re up-to-date, including special hours for holidays.
• Business Category: Primary and secondary categories should accurately reflect services.
• Verification Status
• Confirm the listing is verified (via postcard, phone, email, or instant verification).
• If unverified, note steps needed for verification.
• Photos & Media
• Cover Photo: High-quality, professional, and representative of the business.
• Logo: Uploaded and clearly visible.
• Additional Photos: At least 10+ images (interior, exterior, products/services, team).
• Videos (if applicable): Short, engaging clips showcasing the business.
• Reviews & Reputation
• Review Count & Rating: Track current rating and response rate.
• Review Responses: Ensure all reviews (positive/negative) receive professional responses.
• Review Filtering Issues: Check for missing or hidden reviews.
• Google Posts & Updates
• Regular Posts: Check frequency (at least 1-2x/month for promotions, events, updates).
• Post Variety: Mix of offers, events, products, and announcements.
• CTAs: Posts include clear calls-to-action (e.g., “Call Now,” “Learn More”).
• Services & Products
• Services Menu: Filled out with detailed descriptions (for service-area businesses).
• Products List: Updated with prices and descriptions (for retail businesses).
• Q&A Section
• Common Questions: Answered accurately and professionally.
• Spam/Competitor Answers: Flag and report inappropriate responses.
• Insights & Performance
• Search Queries: Top keywords customers use to find the listing.
• Customer Actions: Track calls, website visits, direction requests.
• Photo Views: Measure engagement with uploaded media.
• Competitor Comparison
• Compare ranking, review count, and completeness against top competitors.
• Technical Checks
• Duplicate Listings: Merge or report duplicates.
• NAP Consistency: Ensure Name, Address, Phone match across directories.
• Suspicious Edits: Monitor unauthorized changes.
• Action Plan & Recommendations
• List immediate fixes (e.g., update hours, add photos).
• Long-term strategies (e.g., review generation, regular posts).
• This audit ensures the GMB listing is accurate, optimized, and competitive in local search results.